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WIFS surveyed 800 industry females to answer the question: Why do some women achieve major success in the financial services industry and others do not?

The results were compiled, analyzed and serve as the basis for the book,
Financial Services: Women at the Top — A WIFS Research Study.

Offering keen insights, the book highlights 23 successful, dynamic women in the industry. Each one shares openly about what attracted them to the business, how they developed their practices, what they learned along the way and how they have created a life that blends family, community service and a fulfilling career.

Aimed at both men and women, Financial Services: Women at the Top, is changing how managers build a culture to encourage successful careers for women.

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About the Authors

Arthea Reed is a senior financial representative with Northwestern Mutual and senior partner of Long Term Care Insurance Connection. She was formerly a professor and chair of the Education Department at the University of North Carolina – Asheville (UNCA). She earned a doctorate at Florida State University and is a UNCA professor Emeritus.

Diane Dixon owns 3FCoaching (Faith | Focus | Follow Through), a national coaching business. She is a national Past President of WIFS and was its Woman of the Year in 2008. She is a graduate of Coach University, a member of the International Coach Federation, a consultant of The One Page Business Plan™, and a practitioner with Leading from Your Strengths™.

Visit the author's website for more information on the book, customized orders, bulk orders and speaking opportunities:


Read what some of the most powerful women in the industry have to say about WIFS and a career in Insurance and Financial Services:

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Caroline Feeney
President, Prudential Advisors
Prudential Financial
JoAnn Martin
Chair, President & CEO
Eileen McDonnell
Chair, President & CEO 
Penn Mutual


Financial Services: Women at the Top — A WIFS Research Study
ISBN: 978-1-4917-7059-7


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For more than 80 years, WIFS has been committed to attracting, developing and advancing women in the insurance and financial services profession. Members, partners, exhibitors and sponsors benefit from connection and mutual respect for professional development and education-focused interaction rather than career opportunity promotion.