strike the matchThe insurance and financial services industry knows why it needs more women. The hard part is knowing how to attract women, and more importantly, how to keep them.

“Strike the Match” answered the “how” question. Created by Women in Insurance & Financial Services, which has been working to attract, develop and advance women in the industry for more than 85 years, it delivered deep insights into the reasons so few women enter the field … and so many who do enter it don’t stay long.

Hiring more women isn’t enough. Keeping them engaged, producing and succeeding requires a change in the culture of the industry. Strike the Match explained what changes are needed and how to make them happen. It made people think ... and made them smile.