By Marie Swift, President and CEO, Impact Communications

To many progressive advisors and industry thought leaders, social media is essential in terms of digital marketing and online presence. On the flip side, many advisors are still, when it comes to social media, confused about what to do and how to do it. Maybe you’ve taken a step into the social media waters and are doing OK with the basic strategies, but are not sure what to do next. Perhaps you have heard other advisors’ success stories and have seen them doing great things online, but can’t figure out how they do it and feel way behind. You might also be in the camp that wonders, “Why bother? What’s the big deal? Things are fine at my firm without all the social media distractions.”

In this article – and the webinar I presented on May 13, 2020 for WIFS, I will try to convince you that social media is important for boosting your online presence. I’ll also try to help you clarify your thinking and determine a good social media strategy.

Read the complete article here.

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For more than 80 years, WIFS has been committed to attracting, developing and advancing women in the insurance and financial services profession. Members, partners, exhibitors and sponsors benefit from connection and mutual respect for professional development and education-focused interaction rather than career opportunity promotion.