AdviseHER is the official digital magazine of WIFS. The internally and externally focused publication will be released three times annually providing readers with new ideas and expert insights on leadership, technology, membership, professional development and much more! Check out each issue by clicking on the image below!


Our Latest Issue

April 2020 Issue
ADviseHER Latest Issue Cover



Catch Up On Previous Issues


Submit an Article for AdviseHER


We invite our members, partners and industry thought leaders to submit content to include in AdviseHER! Please submit articles via email to Articles must be received and approved in accordance with the below Editorial Schedule. All article submissions undergo a review process conducted by a member of the WIFS Editorial Committee.

We are currently accepting submissions for the following topics in our April 2020 Issue: TDB


Advertising Now Available!

Advertising opportunities are available for all 2020 issues. Space is limited! Learn more. Introductory rates are as follows:


Single issue placements

  • Full Page: $1,200
  • Half Page: $700
  • Quarter Page: $400


Multi-placements (3 issues)

  • Full Page: $3,000
  • Half Page: $1,800
  • Quarter Page: $1,000


Email or call 866.264.9437 to reserve your space today.


Editorial Schedule


Please note: deadlines are tentative. Any date changes will be communicated to the involved parties as appropriate. To request a deadline extension for artwork or article delivery, please contact National at 866.264.9437 or via email


April 2020 Issue


Theme: TBD
Article Content Submission Deadline: Friday, February 14
Release Date: April 2020


Article Submission Requirements


The following guidelines must be followed when formatting an article for inclusion in AdviseHER

  • Electronic submissions are required via Microsoft Word format
  • Article length should be between 500 - 1,000 words. WIFS reserves the right to edit articles for grammar, length and appropriateness of content. We will make every effort to preserve the author's style.
  • If using citations, please use endnotes instead of footnotes to credit sources. Please be sure to include all necessary source information (i.e. author, publisher, title of work being referenced, magazine name, date/year of publication, country of publication).
  • Include a reference section for all general references following the same source guidelines outlined above.
  • Incorporate a brief biography including your current position, background and any professional affiliations. Avoid using educational information.


Who Can Submit Articles?


Authors must be current association members or industry thought leaders. We encourage our Partners for Excellence to submit articles on Industry Hot Topics that will resonate with and provide value to WIFS members.


AdviseHER Reader Profile


AdviseHER will be distributed to all WIFS members via email. It is also used as an association marketing tool for the insurance and financial services profession.


Artwork Specs and Delivery Instructions


Full Page Ad Specs:


Finished Size: 8.5”W x 11”H plus 1/8” bleed on all 4 sides
Live Area: 7.5”W x 9.75”H (without bleeds)
Half Page Ad Specs:  7.5”W x 4.7”H
Quarter Page Ad Specs: 3.55”W x 4.7”H


Please email all high resolution (300 dpi), print-ready creative files as a PDF to We also accept files via Dropbox link or WeTransfer.



Article Acceptance Guidelines


Articles should cover subject matter pertaining to the insurance and finance fields, marketing, networking and the association. Articles should be broad in nature, appealing to an array of insurance and financial services professionals with a focus on practical matters, rooted in fact. Theoretical material is not solicited. We welcome authors to express their opinions on a topic relevant to AdviseHER readers; any opinion articles submitted and approved for inclusion will be noted as such. WIFS reserves the right to edit articles for grammar, length, and appropriateness of content. We will make every effort to preserve the author's style.


Strong articles will include facts with references to personal experience and takeaways for readers. Quotes from experts to enhance the article's depth is encouraged. Authors are responsible for citing sources featured in articles and obtaining all needed permissions related to quoted or borrowed material. If your article is based on a survey or questionnaire, we ask that you indicate when and where the study was conducted, the number of participants and a concise analysis of the results leading to an evaluation of why this is significant to readers. We strongly encourage including exhibits, graphics or artwork for articles to help readers digest the information being relayed in the article. The art files for any graphics should be submitted separately from the text in vector format. The author is also responsible for acquiring the necessary permissions to feature any artwork.


Review Process


All articles submitted will be acknowledged upon receipt then submitted to the Editorial Committee for review. The approval process generally takes between two to three weeks depending upon the article's complexity, length and anticipated publication inclusion date. Authors will be notified of the review outcome, informed of any comments or recommendations and the anticipated publication date.


Copyright and Reprints


All published articles are a part of AdviseHER's overall copyright, as detailed in the Author Warranty and Copyright Assignment form all authors are required to sign. WIFS retains first rights to all published material. WIFS staff reserve the right to edit articles.

© 2019 Women in Insurance and Financial Services. All Rights Reserved.

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For more than 80 years, WIFS has been committed to attracting, developing and advancing women in the insurance and financial services profession. Members, partners, exhibitors and sponsors benefit from connection and mutual respect for professional development and education-focused interaction rather than career opportunity promotion.