Financial Services: Women at the Top

WIFS surveyed 800 women in the financial services industry to answer the question: Why do some women achieve major success in the industry and others do not?

The results were compiled and analyzed and turned into the book Financial Services: Women at the Top — A WIFS Research Study.

The book highlights 23 successful, dynamic women in the industry. Each one shares openly about what attracted her to the business, how she developed her practice, what she learned along the way, and how she has created a life that blends family, community service and a fulfilling career.

Aimed at both men and women, Financial Services: Women at the Top is changing how managers build a culture to encourage successful careers for women.


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Read the Reviews

December 2015

12.1.15 | Article published in Insurance News Net

November 2015

11.2.15 | The authors published a guest article in LIFE&Health Advisor Magazine.

September 2015

9.11.15 | The Leadership Blog published a review of the book. 

9.26.15 | The Street interviewed Susan Combs.

August 2015

8.17.2015 | Press release distributed, Insurance and Finance Industries: Just for Men? 


About the Authors

Arthea Reed is a senior financial representative with Northwestern Mutual and senior partner of Long Term Care Insurance Connection. She was formerly a professor and chair of the Education Department at the University of North Carolina – Asheville (UNCA). She earned a doctorate at Florida State University and is a UNCA professor emeritus.

Diane Dixon owns 3FCoaching (Faith | Focus | Follow Through), a national coaching business. She is a national Past President of WIFS and was its Woman of the Year in 2008. She is a graduate of Coach University, a member of the International Coach Federation, a consultant of The One Page Business Plan™, and a practitioner with Leading From Your Strengths™.