Welcome to the official blog of WIFS!

LeadHER highlights hot topics that impact women in the profession, the latest WIFS news, and important industry updates. We invite our members and industry thought leaders to submit articles to be featured in upcoming LeadHER blog posts.

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Should You Be Considering a Special Needs Trust?

By Bryan Pritchard Parents of a child with special needs know that when it comes to their day-to-day activities, nothing comes easy. Caring for a child with a disability can add complexity to even the most simplistic everyday tasks that are often taken for granted. Tasks such as feeding, grooming, toileting and bedtime routines can be extremely...

Aging Myths: Five Common Misperceptions You May Have Thought Were True

By Barbara Micheletti

We've all heard the phrase, "perception is reality." Nowhere does this hold more true than for some people's perceptions of aging, what it means to grow "old" and how older age affects them. This is true even for some adults who buy into their own ageism. With the invention of the Internet and the rise of social media, perceptions or "myths"...

Nonprofit Leaders Apply Here

By Sue Kuraja

Job description: Must be willing to work in a state of ambiguity at all times. We are looking for someone with excellent interpersonal skills, a great communicator with clear goals and objectives. This person must have stellar organization skills and is willing to dedicate 6-12 hours per month to the job at minimum. We are looking for a...

Speaking Up: Betty Lee

By Principal Financial Group Every time Betty Lee does something fearless, she gets a knot in her throat. She knows there’s risk. But she also knows life isn’t forever — that it’s better to do something you love, being somewhere you can make a difference. There’s no doubt Lee felt that knot in her throat in 1997,...

Wisdom to Better Serve the Spanish-Speaking Market

By Toni Gonzales

Originally Published in The Brief, April 2022 Think about the businesses you’re loyal to. It’s likely because they cater to you. They offer things that make it easier for you. Insurance is a critical necessity for Spanish-speaking consumers. And Customer Communications Group research found that the Hispanic/Latino market represents...