Welcome to the official blog of WIFS!

LeadHER highlights hot topics that impact women in the profession, the latest WIFS news, and important industry updates. We invite our members and industry thought leaders to submit articles to be featured in upcoming LeadHER blog posts.

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Let's Talk About Your Brand!

By Darlene Flagg

When most people hear the word "brand" they think of a place or thing, but often they do not think about a person. By definition, a brand is an intangible marketing or business concept that helps people identify a company, product or individual. People often associate brands with labels, logos, slogans, or other recognizable marks. But what...

The ABCs of Sponsorship

By Toni Gonzales

By Toni Gonzales “We’d like to recognize and thank our sponsors for making today possible.” We often hear that at events when organizations thank the companies and individuals from the community that helped sponsor the important work being done. Sponsors give the little extra that can lead to great things in our...

Why Should You Use Social Media in Your Practice?

By Sarah Williams You should use social media because your clients and prospects are on social media. When social media burst on the scene in the early 2000s, only 5% of the population used at least one platform. Today, that number is up to 72%.1 Also consider: 54% of social media users use these platforms to research products and...

Empowering Women Financial Leaders Yesterday, and Today: The Thelma Poe Story

  Diligence and intelligence were the keys she used to unlock doors. Heather Nagengast Vice President, Wealth Management and Investment Services Ameritas Life Insurance Corp.   Stories of real women who conquered challenges inspire us all. Last time I wrote here, I shared the story of one of our earliest trailblazers, Sis,...

Empowering Women Financial Leaders, Yesterday and Today: The Sis Hoffman Story

Empowering Women Financial Leaders, Yesterday and Today: The Sis Hoffman Story She was strong. With the right support, she was even stronger.Heather NagengastVice President, Wealth Management and Investment ServicesAmeritas Life Insurance Corp.