Welcome to the official blog of WIFS!

LeadHER highlights hot topics that impact women in the profession, the latest WIFS news, and important industry updates. We invite our members and industry thought leaders to submit articles to be featured in upcoming LeadHER blog posts. Please email This email address is being protected from spambots. You need JavaScript enabled to view it. if you're interested in providing an article.

I’ve been blessed with so many meaningful and important mentors in my life. Each and every one of them has given me perspective and motivation. On top of that, every single one of them, in their own way, has helped me slay a hell of a lot of dragons. After being mentored and mentoring so many other people, I can say beyond a shadow of a doubt...

It’s April! While for some this month conjures visions of colorful flowers, the Final Four, the Long Beach Grand Prix or Spring Break, for most Americans it brings that sinking feeling, that annual anxiety, brought on by dreaded “Tax Time.” April 15 is just around the corner. While you might have filed your tax returns already, it is certain...

When most people hear the word "brand" they think of a place or thing, but often they do not think about a person. By definition, a brand is an intangible marketing or business concept that helps people identify a company, product or individual. People often associate brands with labels, logos, slogans, or other recognizable marks. But what...

By Toni Gonzales “We’d like to recognize and thank our sponsors for making today possible.” We often hear that at events when organizations thank the companies and individuals from the community that helped sponsor the important work being done. Sponsors give the little extra that can lead to great things in our communities. Sponsorship is just...

By Sarah Williams You should use social media because your clients and prospects are on social media. When social media burst on the scene in the early 2000s, only 5% of the population used at least one platform. Today, that number is up to 72%.1 Also consider: 54% of social media users use these platforms to research products and...