Share your knowledge, experience and insights on topics of interest to women in insurance and financial services with an article in WIFS' online magazine, AdviseHER, or on our LeadHER blog. All WIFS members, Partners and industry thought leaders are welcome to submit content.

AdviseHER is published three times a year  The current issue and previous issues are posted here.

AdviseHER coverEach issue of AdviseHER has a theme, but articles are not required to tie into the theme. If you would like your article to be considered for a specific issue because of its theme, let us know when you submit it.

Upcoming issue themes:

  • July 2022: Equity
  • December 2022: Inclusion

The LeadHER blog is updated with new posts as they become available. Submissions are always open.

All article submissions undergo a review process conducted by a member of the WIFS Editorial Committee.

Please submit articles by email to This email address is being protected from spambots. You need JavaScript enabled to view it. with "AdviseHER article" or "LeadHER article" in the subject line.

Editorial Guidelines

  • Articles should be submitted as Microsoft Word documents.
  • Articles for AdviseHER should be between 500 - 1,000 words. Articles for LeadHER can be shorter but should not exceed 1,000 words.
  • WIFS reserves the right to edit articles for grammar, length and appropriateness of content. We will make every effort to preserve the author's style.
  • If using citations, please use endnotes instead of footnotes to credit sources. Please be sure to include all necessary source information (i.e. author, publisher, title of work being referenced, magazine name, date/year of publication, country of publication).
  • Include a reference section for all general references following the same source guidelines outlined above.
  • Incorporate a brief biography including your current position, background and any professional affiliations.
  • Articles should cover subject matter pertaining to the insurance and finance fields, marketing, networking and the association.
  • Articles should be broad in nature, appealing to an array of insurance and financial services professionals with a focus on practical matters, rooted in fact.
  • Opinion articles on topics relevant to women in insurance and financial services are welcome; opinion articles submitted and approved for publication will be noted as such.
  • Strong articles will include facts with references to personal experience and takeaways for readers. Quotes from experts to enhance the article's depth are encouraged.
  • Authors are responsible for citing sources featured in articles and obtaining all needed permissions related to quoted or borrowed material.
  • If your article is based on a survey or questionnaire, we ask that you indicate when and where the study was conducted, the number of participants and a concise analysis of the results leading to an evaluation of why this is significant to readers.
  • We strongly encourage including graphics and other artwork to accompany articles. Art files should be submitted separately from the text in vector format. The author is responsible for acquiring the necessary permissions to use a piece of artwork.

Review Process
All articles submitted will be acknowledged upon receipt then submitted to the Editorial Committee for review. The approval process generally takes several days to three weeks depending upon the article's complexity, length and anticipated publication date. Authors will be notified of the review outcome and informed of any comments or recommendations and the anticipated publication date.