strike the matchThe insurance and financial services industry knows why it needs more women. The hard part is knowing how to attract women, and more importantly, how to keep them.

“Strike the Match” answers the “how” question. Created by Women in Insurance & Financial Services, which has been working to attract, develop and advance women in the industry for 85 years, it delivers deep insights into the reasons so few women enter the field … and so many who do enter it don’t stay long.

Hiring more women isn’t enough. Keeping them engaged, producing and succeeding requires a change in the culture of the industry. Strike the Match explains what changes are needed and how to make them happen. It will make you think … and make you smile.

Ready for change? Email the National Office to find out how to bring Strike the Match to your business, organization or WIFS Chapter.