Dr. Jackie Freiberg



9:00 am


Dr. Jackie Freiberg

Speaker, Author and Certified Dare to LeadTM Facilitator



"Change: Do Something Now"




Change is a constant, and leading and owning change is a requirement for ongoing success. This presentation offers strategies for driving, owning and being the change you want to see in your organization or industry. Jackie challenges everyone to stop moaning and start doing.

See it! Notice what is holding you back: routine, white noise, frivolous distractions.

Enable it! Ideate solutions and what if ideas to life.

Do it! Be the change, reach across functional boundaries, collaborate and engage others to drive positive change.



Voted by business leaders as one of the Top Five Leadership Speakers in the U.S. by, Dr. Jackie Freiberg has dedicated almost three decades to helping executives, entrepreneurs, and managers gain a competitive edge by nurturing better work environments.

With an academic background in communication and leadership, Jackie’s extraordinary track record goes back to a powerful relationship with airline industry revolutionary Southwest Airlines. As one of their earliest advisors, Jackie and her husband, Kevin, guided Southwest executives in their quest to make a difference in the world by making air travel more accessible and pleasant at a time when all its competitors were going in the other direction. The experience led to the Freibergs’ international bestselling book, “Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success.”

Her work with Southwest, India’s Tata Motors and a long list of other legacy-crafting companies are the basis for her in-demand leadership programs that challenge individuals to pursue their dreams rather than ask permission as they take action to make “work” meaningful again. Jackie has been named one of the Top 30 Best Minds on Leadership by Leadership Excellence magazine. Her articles and papers frequently appear in media outlets around the world.

Jackie is dedicated to helping leaders create best places where the best people can do their best work to make the world better.

Jackie is not into canned speeches. You will never get an off-the-shelf or ready-made speech. She works closely with event organizers to thread their objectives into her message and co-create a keynote that has return on investment and lasting impact.

In addition to speaking, Jackie is an international bestselling author, business owner, and a leadership and culture consultant to executive teams nationwide. She teaches graduate classes part-time at the University of San Diego, School of Leadership & Education Sciences and she also writes and speaks on the SheEconomy, a $20 trillion female strength to know.

Her books include: the international bestseller “Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success”; its sequel, “Guts! Companies That Blow the Door off Business-as-Usual”; “Boom! 7 Choices for Blowing the Doors off Business-as-Usual”; “Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold”; and “Do Something Now” and “Be a Person of Impact,” two quick reads that will change your organization and your life.

In her most recent work, “Cause! A Business Strategy for Standing Out in a Sea of Sameness,” Jackie and her husband, Kevin, examine how companies that define themselves as cause-oriented have better employee engagement, customer loyalty, stronger profitability and growth.