Collaborative. Strategic. Innovative.

Women in Insurance and Financial Services (WIFS) is an association of financial service professionals working together to attract, develop and advance women. We champion career opportunities, provide professional development and strive to change the face of the profession.

For more than 80 years, we have provided a forum to build and grow peer-to-peer relationships, intellectual capital, and professional skills. Our vision is to be the global change leader inspiring women to achieve
their dreams.

Members receive value from monthly education programs, local Chapters, an annual national conference, corporate partnerships, and SupportHERs. We foster professional development through our renowned mentorship program, leadership development initiatives, member connection and the quarterly distribution of AdviseHER.

Partners For Excellence Brochure Cover websiteView the full Partners for Excellence brochure.

Why Partner?

Our program delivers widespread industry exposure and makes a statement about your commitment to women through programs and services that are specifically tailored to your goals

Maximize Opportunity
Women control 51% of consumer spending which makes up $20 trillion in the market and prefer to work with female advisors. The challenge: women represent only 35% of the workforce. Attracting women is critical to success; our attraction initiatives capitalize on the opportunity.

Demonstrate Your Commitment
Support the delivery of professional development and advancement through WIFS programs including monthly webinars, peer study groups, National Conference, and a first-class mentoring program.

Achieve Your Strategic Goals
Collaborative conversations among association leaders and partner executives identify goals, establish success metrics and tailored approaches. Leverage partnership to achieve your strategic goals to attract, develop and advance women.

Foster Industry Collaboration
As the voice for women in the profession, Association Leadership actively engages with industry organizations, associations, media and education providers.

Partners for Excellence Benefits

Be seen as a thought leader that supports women through inclusion in internal and external association communications. Expand your reach with features in membership collateral, the WIFS website, on WIFS social channels and at industry events.

WIFS is committed to attracting millennials, students and individuals pursuing career changes to the profession. Receive recognition in our “Why the Career” promotion, leverage the exclusive opportunity to co-brand our career attraction brochure and feature a video message from your CEO on our website.

AdviseHER & LeadHER
The award-winning WIFS eMagazine provides expert insights on leadership, technology and professional development to a targeted distribution list of more than 1,000 members, prospective members, media outlets, industry organizations, associations, SupportHERs, partners and sponsors. LeadHER features hot topics impacting women in the profession and important industry news.

Student ConnectHER
Attraction of students is a key focus. Student ConnectHER provides our partners with the exclusive opportunity to invest in and engage students through sponsorship, be recognized for participation and receive access to focus group outcomes.

WIFS actively engages with industry leading companies, organizations and educational institutions to attract, develop and advance women. Partners are kept abreast and presented with unique opportunities to participate in evolving, cutting-edge opportunities and initiatives to advance the profession.

Professional Development
We offer custom programs that support staff development. Members benefit from a first-class mentorship program, monthly education programs, study groups, leadership development programs, webinars, an annual national conference, monthly blogs, and our quarterly AdviseHER eMagazine.

Be recognized for your dedication to the attraction, development, and advancement of women as a WIFS Partner for Excellence. Partners receive exclusive access to the 2019 Partner for Excellence logo for use in electronic and print communication. Co-branded versions of our career attraction brochure are also provided to support company attraction initiatives.

We offer varying levels of partnership. Partner at the level that aligns with your strategic goals to support women in the profession.

Let's Explore Partnership

Contact the National Office at 866.264.9437 for more information. 

2018 Partners For Excellence

Leadership Circle
2 pennmutual

Executive Circle 

  7 prudential 

Ambassador Circle

9 ameritas  a 10 lincolnfgWGweb   
 a 11 mutualofomaha  a 12 NLG  


Sources: Muhtar Kent, Chairman of the Board and CEO, The Coca-Cola Company, October 2010. Mercer When Women Thrive: Financial Services Perspective, October 2016.

 © 2019 Women in Insurance and Financial Services. All Rights Reserved.

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WIFS operates for the purpose of attracting, developing and advancing women in the insurance and financial services industry. Members, partners and sponsors benefit from mutual respect for everyone's professional development, focused interaction and access to member information on activity that supports our mission.